Kasper Electrical

Data model

Data model

Three entities describe everything served by this site: the Business, each Review, and the derived Insights.

BusinessIdentity, contact, address, geo, hours, branding, social, and service area for the business itself.ReviewA single verified customer review — author, rating, date, text, source, and owner reply.InsightsAspect-based sentiment, named entities (technicians, services), topics, temporal trend, and FAQ.

Where the data lives

These schemas are not abstractions — they are the exact shapes served as JSON. The Business and Review entities are returned together by /reviews.json, and the Insights entity is served at /insights.json. The field tables on the entity pages mirror the canonical Zod schemas in @pushbutton/shared and @pushbutton/insights.